This is an out take from a fashion shoot for a small online retailer out of Richmond, VA called Shabby Apple.

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This is an out take from a fashion shoot for a small online retailer out of Richmond, VA called Shabby Apple.

2 Comments
Roberto- I know the advertising and commercial worlds are different than the journalistic world. But I find the practice of combining two photos into one, or moving a soccer ball within a photo in “Post” to be unethical. I feel that the viewers of these photos are led to believe that they are a truthfull representation of reality, and when they find out they’ve been fooled it puts into question the truthfullness of photography. The beauty of photography is that it’s an accurate representation of a moment. I have no problems with photo-illustrations. But if they are to be successfull, it should be obvious to the viewer that the photo-illustration isn’t a real moment.
Norm
Norm-I appreciate your feedback. I only alter images for advertising work and anything I post on the blog has a note about the alteration. As I build more advertising work, I’ll eventually place it on my main website in it’s own advertising section, which is very separate from my journalism work. You said, “I feel that the viewers of these photos are led to believe that they are a truthfull representation of reality, and when they find out they’ve been fooled it puts into question the truthfullness of photography.” I think the truthfulness of photography has been in question since it’s invention. You should read this link (http://click.si.edu/Story.aspx?story=178) about a composite from 1860 involving Lincoln. There are countless examples like this. In fact the Chrysler Museum currently exhibits an interesting series of pictures by Henry Peach Robinson who was famous for combining 4 or 5 negatives in the 19th century. For me advertising and fine art photography should be read like a fiction book. The events, characters and plot are invented, but if done well, the reader believes it. He might even find truth in it. Photojournalism is like a non-fiction book. It should be accurate but it is still subject to the bias of the writer. A lot of writers engage in both worlds and I think photographers should be able to as well, as long as they are honest about it.
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[...] had thoughts which I think other people share and which are worth discussing. His full comment is here. Basically, he thinks it is misleading and unethical to combine or “composite” photos. [...]